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Insight Research Labs
742 Evergreen Terrace, Springfield, IL 62704
sarah.j@techsolutions.com
+1 (555) 382-9281
RESEARCH REPORT

Research Report

Adoption Drivers in Enterprise SaaS — a study conducted by Insight Research Labs, Research Division. Authored by Dr. Hannah Ostrom. Study period: Jan–Jun 2026.

Abstract

This study examines the factors influencing adoption and retention of enterprise SaaS platforms across three customer cohorts, drawing on survey, interview, and secondary data.

Methodology

A mixed-methods design combining a 1,200-respondent survey, structured practitioner interviews, and secondary analysis of published industry datasets, with significance tested at the 0.05 level.

Sample & Data Sources

  • Primary survey of 1,200 respondents across three cohorts.
  • Secondary review of published industry datasets.
  • Structured interviews with domain practitioners.

Findings

VariableObservedBaselineSignificance
Adoption Rate68%52%p < 0.01
Satisfaction4.3 / 53.8 / 5p < 0.05
Retention81%74%n.s.

Key Finding: Onboarding quality was the strongest predictor of twelve-month retention, outweighing price sensitivity across all cohorts.

Limitations

Results may be affected by self-selection bias and the single-period observation window.

Conclusion

Investing in structured onboarding and early value realization materially improves adoption and retention, warranting reallocation of budget toward customer enablement.

Findings are provisional pending peer review.
Insight Research Labs

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