Fitness Gym Business Plan Template

IronCore Fitness Business Plan

IronCore Fitness | Strength & Conditioning Gym | 742 Evergreen Terrace, Springfield, IL 62704 | sarah.j@techsolutions.com | +1 (555) 382-9281

Executive Summary

IronCore Fitness is a 6,500 sq ft strength and conditioning gym combining open-floor training, group classes, and personal coaching. Owner Tyler Brooks targets 600 members at a $89 monthly fee, supplemented by personal training and retail revenue.

Company Overview

The 6,500 sq ft facility at 742 Evergreen Terrace, Springfield, IL 62704 features a free-weight zone, functional training rig, cardio deck, and a dedicated group-class studio, open early morning through late evening.

Market Analysis

The surrounding community shows rising interest in strength training and small-group fitness, with existing big-box gyms offering little coaching and boutique studios priced at a premium.

• Health-conscious population within a 4-mile radius
• Growing demand for coached strength programs
• Personal training drives high per-member revenue
• Community and accountability improve retention

Products & Services

1. Open-gym monthly and annual memberships
2. Group strength and conditioning classes
3. One-on-one and small-group personal training
4. Supplements, apparel, and recovery services

Marketing & Sales Strategy

Acquisition uses a free trial week, transformation challenges, local partnerships, and member referrals, while retention is driven by coaching, progress tracking, and community events.

Operations Plan

Staffing includes a general manager, coaches, and front-desk team, with membership billing, class scheduling, and access control managed through an integrated gym-management platform.

Financial Projections

Prepared by Tyler Brooks on July 3, 2026.